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What is a vision statement?

Your vision statement gives the company direction. It is the future of the business, which then provides the purpose.The vision statement is about what you want to become. It’s aspirational.Vision statement questions look like:

  • What are our hopes and dreams?
  • What problem are we solving for the greater good?
  • Who and what are we inspiring to change?

The vision statement promotes growth, both internally and externally. A strong vision helps teams focus on what matters the most for their company. It also invites innovation. A purpose-driven company envisions success as a whole, because they know what success means for their company.


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